Canva’s Rise to Popularity

Canva continues to expand its plans in the US after it doubled its valuation to $6 billion last June. 

The Sydney-based creative platform is easy to use and has tons of free templates for all kinds and occasions. Currently, Canva now has more than 30 million monthly active users in 190 countries, with over 3 billion designs under its belt. 

While its free version is a hit among users, its premium offerings, Canva Pro and Canva Enterprise, are the company’s lifeblood. 

For designers worldwide, the application is an excellent alternative for professional designers who need to make a quick doc or creatives who are just getting started. 

Canva’s humble beginnings

 

Melanie Perkins and Cliff Obrecht co-founded Canva in 2007. Originally, the goal was to create an online school doing yearbook designs with little experience and limited resources. The company was then called Fusion Yearbooks. 

The platform was then a cheaper solution for a great looking yearbook. Fusion Yearbooks is now Australia’s largest yearbook publisher and is now also available in France and New Zealand. The system for Fusion Yearbooks became the backbone of what is now Canva.

Effective marketing approach

They used the campaign Jobs To Be Done, where people can use their app to get any job done quickly and beautifully. Their goal is apparent in their website product page, paid search, social media ads, and organic search and SEO.

Plans for further expansions

Canva is now investing in collaboration tools that would allow its users to edit and create designs together in real-time, similar to Google’s Docs. Its most recent update was launching the video-editing tool to let its users connect with their staff internally now that remote working is widely encouraged. 

As of this week Canva released an update that equips users with the ability to improve their product mockups.  

Before Canva decided to accept external investors, they ensured that the company is strong enough to stand on its two feet. Without outside investors, they were free to make significant decisions on their own. 

They were able to build a product and, later on, a profitable business. Canva is now one of the world’s unicorn companies.