Tips to supercharge your Instagram

As one of the largest and most profitable social apps, Instagram dominates the social media world. With one billion active monthly users and nearly 4 billion in annual ad revenue, it is essential for your business to have an effective and meaningful Instagram presence. The number of engaged users on Instagram is higher than both Facebook and Twitter, so it is a promising place to advertise your business.

The inexpensive and popular platform is the perfect way to advertise your business. But there are a few things you need to keep in mind as you build your business profile on Instagram.

Here are some tips to help your business be as successful as possible on Instagram.​

Be Mindful of the Visually Driven Content of Instagram

Instagram is a visually based social media platform. The images on Instagram communicate with customers at the most basic level of information exchange. They have the ability to catch the attention of viewers and lead them to your page. So how do you create content that will lead consumers to your page and eventually lead to customers?

Users are seeking content that will inspire, provoke emotion, and give a glimpse into the world of the business. As a business, you must be mindful of the visual component of Instagram and how to use it specifically for your business.

Some of the most effective business Instagram profiles do not explicitly promote specific products or services, but instead, create a profile that highlights the meaning and atmosphere of the business. These highly effective profiles post images that make consumers feel a specific way and make them want the things the business offers.

Creativity counts

You might be tempted to go directly to your products and services and post them to your feed the moment you set up your account. Remember that the people in Instagram are focused on visual content. Use these visuals as an opportunity to incorporate some creativity in your business profile. Post fun graphics, inspirational quotes, or entertaining photos from your business. Give users the process behind your services, show them the culture of your company and share short videos. This individuality behind your posts will help drive traffic to your page and the desire to obtain what you are offering.

Profile Matters

The profile of your business’s Instagram is very important as it is one of the first thing users will see when they arrive on your page. In this space, you have 150 characters is a small space to communicate everything about your business. In this bio space, you could include the type of business you are, the address of your business, as well the mission of your business. It is also important to update your Bio section every once in a while.

Recently, Instagram launched their Instagram Business profiles and paid advertising. This lets you add up more information, which could benefit your business.

Write Meaningful Captions

The captions portion of your Instagram post is a good place to include any important information about your business offerings. But keep it light. Don't include so much information that users get bored reading a long caption and keep scrolling. In your captions, engage with users through jokes, puns, quotes or very short stories. These captions will inform your audience while intriguing them to engage with your post.

Incorporate Hashtags

Hashtags are a great way to extend the reach of your business and increase engagement. Hashtags make it easier for people to find content related to your niche. However, do not overdo your hashtags. Limit it to three to five hashtags per post. It is important to be creative in how and where you put your hashtags. It is effective to incorporate hashtags into your caption, such as in the beginning, middle or end of your caption.

Be Engaging and Active

Effective Instagram accounts are active and engaging. Comment back and reply to other comments. Interacting with consumers is a great way to build your business and have a loyal following and loyal customers. It is useful for businesses to collaborate. Partner with influencers, tag other accounts. These things will help you get seen and noticed. Using mentions is one way to interact with other Instagram users.

Stay Focused

Your Instagram should communicate the vibe of your business. Make sure that what you are putting on your Instagram are things related to your business. Incorporate photos, videos, and other posts that indirectly promote your products and services.

Consider Hiring a Social Media Manager

Let the social media professionals at The Holler help you supercharge your Instagram!