Small Business Website Dos and Don’ts

Ecommerce is the new method of business transaction. For a business to find success in the modern day, they must have a well designed, easily navigable website that promotes their products and services. If you are new to the digital marketing industry, you have come to the perfect blog. Here are some helpful business website dos and don’ts that you can follow in building the website for your business.

It is important to set some goals before making your business website. SMART goals are objectives that are specific, measurable, achievable, realistic, and time sensitive. Some realistic goals for your website might include increasing conversion rates, generating more leads, improving brand awareness or increasing sales.

Don’t DIY your site!

Your business website should appear professional and easily navigable by consumers. DIY websites often lack customization options and look amateur. A homemade website may cause consumers to not take your business seriously.

Do learn Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the process of increasing the number of visitors to your website by ensuring the site appears high on the list of results after a general search. SEO leads to some of the highest Return on Investments in digital marketing and good SEO means good business website function.

Yes, you can hire somebody to do the optimizing for your business website. However, as a small business owner, you can learn to do this process yourself to increase traffic to your website without hiring someone else.

Visit SEOmoz learn the basics of SEO and to stay up to date with the changes of SEO strategies.

Don’t spend all your money for your site

Do not put all of your budget towards creating your business website. You can steadily improve and update it once you begin to generate income. Your website does not have to be perfect when you first create it. It is better to make continual improvements to the website instead of spending too much at the beginning.

Do make great content

You must be ready with all your content before you officially put up your business website. Your content will depend on the kind of business you have. For example, if you are selling products, all the product descriptions must be organized and understandable. If you are selling services, you must be ready with all the explanation of what services you can do. There must also be a simple and secure way for consumers to pay for the products or services you are offering. Minor inconveniences in the navigation of your website could cause consumers to leave your website.

Don’t try to please everyone

You cannot please everyone – fair point. Doing this will result to a chaotic and messy website. Find your niche and target audience. Once you do, pattern your website to market to the likes and preferences of these consumers.

Do trust your web designer

Trust that your web designer will make your business website the best that it can be. Instead of telling them what they have to do in every turn, just let them do their job. You will be surprised by how some can even exceed your expectations.

Don’t overdo the testimonials

Testimonials are a great way to advertise the products and services of your business. It allows potential customers to connect with past customers. It is important, however, to not put too much emphasis on these testimonials. It could ruin your credibility as consumers may be skeptical of the ‘too good to be true’ nature of your products and services.

When creating the website for your business, remember some of these dos and don’ts. Have fun and be creative! Consider hiring a professional website designer when undergoing this process.