When you think about some of the most recognizable brands in the world, which businesses tend to come to your mind?
FUN FACT: Well-known businesses have successful brand logos that the world can easily identify.
Logo designs such as Starbucks, Mercedes, or Nike dominate the world by recognition. These successful logo designs are both simple and complex. So should your logo be simple or more complex?
Your logo is one of the first things your customers will see. An effective design that fits your business can help create brand recognition, loyalty, and a stronger company message.
When choosing the best logo for your company, it is important to decide if the design should be simple or complex. Should you go for design as basic as a swoosh like Nike, or something as detailed as Starbucks?
The advantages and disadvantages of simple and complex logo designs can help you achieve different goals as a business identity.
Why should you choose a simple logo design?
Keep it straightforward. The advantages of a simple logo design include:
- Easy to look at and remember
Simple logos are clear and distinct, making them easier to notice and remember. The simplicity of the design attracts attention and helps customers remember your specific business.
- Easily understood by many types of people
Simple logos do not require your customer to speak a certain language or understand a cultural concept. The boundaries of language, age, race, and culture can be overcome with a simple logo.
- Less prone to imitation
Simple logos have fewer details and color. The simplicity of the design makes it more difficult for competitors to redesign your logo. This helps create a distinct and inimitable business identity.
Maybe too straightforward. The disadvantages of a simple logo design include:
- Dull and boring
An uninteresting logo may cause a customer to disregard your business because it lacked an eye-catching quality. Depending on the type of business, a simple logo design may need a more unique quality.
- Difficulty of distinction
Because of its simplistic nature, this type of logo may become confused with other simple designs of competitors. This will confuse your customer and fail to create brand recognition and loyalty.
- Unclear message
A simple logo that lacks meaning to the business could dissociate what businesses want their customers to remember the business by. Customers will not be able to remember your business well.
Why should you choose a complex logo design?
Keep it interesting. The advantages of a complex logo design include:
- A unique brand image
A logo that has more elements in the design such as colors and images can help distinguish your logos from competitors. This eye-catching quality can help customers remember your business.
- A clear message
A more complex logo allows more information about your business to be communicated to your customers. This makes it easier for your customers to understand you and what you’re about.
Maybe too interesting. The disadvantages of a complex logo design include:
- Too complicated
A logo that includes lots of colors, shapes and text can confuse your customer. In some cases, the more they see, the less they understand.
- Easily imitated
Complex logo designs offer competitors the opportunity to copy your logo. A simple change of color or alteration of design could result in a competitor copying the logo. This could confuse your customers with multiple similarly looking logos.
Brand logos provide businesses the opportunity to create a recognizable and consistent business image and identity. Successful logos communicate the purpose of a business while distinguishing itself from competitors.
Depending on the needs of your business, you must asses if a simple or complex logo design will be more successful. Both styles of logo design have advantages that could set your logo apart from competitors. When deciding if a simple or complex logo design, it is important to remember this is what customers will associate with your business.