7 Tips For Choosing Your Company’s Color Scheme
Color has the ability to inspire emotions and rouse change in humans. As a business, color can be used as an effective tool to communicate with your customers.
85% of shoppers tend to purchase a specific product because of its color – even magazines with colored ads get recognized more than black and white ads.
If you want your company to stand out, choosing a great color scheme will do the trick!
When choosing a brand design or creating your brand colors, it’s best to use a maximum of three colors. This includes two primary colors and an accent color. It is important to not exceed four or more color schemes— just keep it simple and specific.
When choosing the color scheme for your business, you should remember who your target market is and what emotions you want the colors to insure within them.
Here’s a guide to help you choose your business color scheme:
1. Choose colors based on your line of business
Phycological studies have revealed the ability of color to influence the mind. In this way, it is important to use the emotions that your colors inspire to motivate your customers toward your business.
If you are in the financial line of business, you would want a color scheme that speaks money. As a financial business, you would also want to look trustworthy, honest, and dependable. A color scheme that involves blue and a hint of gold would help create this trust.
If you are in the fast food industry, you should select colors that will make your customers feel more hungry. Warmer colors make people want to eat, like red or orange. Take McDonald’s as an example, red and yellow is the color combination that they use to invite people.
2. Choose colors that increase spending
When people are on a shopping spree, marketing experts say that people unconsciously associate colors with products or brands. Knowing this, retailers carefully pick colors that will likely cause a customer to spend more. Here are some of the colors that affect your spending:
Burgundy– rich and refined
Black– color of sophistication
Blue– trust and dependability
Orange– fairness and affordability
Green– used to attract eco-minded people
3. Use the Color Wheel
After you narrow down which color will inspire your customers toward your business, you must pick the next color in your combination. If you’re struggling to imagine how your combinations will look like, the color wheel can help you pick out a great color combination.
It is important to not add too many colors to your combination. Too many colors may confuse your consumers with the message you want to convey. People prefer simplicity, and it makes your content easier to understand if they don’t have to interpret too many colors. An ideal color scheme will use just two or three colors.
You can use a color calculator to help you mix and match the colors that you want.
4. Use a complementary color palette
Complementary colors are colors that are opposite to each other on the color wheel. These colors often work well together because they off set each other well in a way that is pleasing to the eye.
When the eye has been staring at the same color for a long time, it wants to take a visual break. Using complementary colors is the easiest way to stand out. But when using two colors in a complementary combination, do not use an equal amount of both colors.
The most successful combination for a complementary color scheme is one primary color as your main color and then an accent color to complement. This would equal a 7:3 ratio of primary color to complementary color. This ratio provides a beautiful color pairing but also lets your customers eyes shift to the opposite color.
5. Try analogous colors
Analogous or similar colors sit next to each other on the color wheel. A similar color scheme is also an effective combination for your business. Similar colors show pleasing and relaxing visuals. They aren’t striking, opposite or clashing.
They also don’t stand out from one another, but these colors can create subtle and beautiful content. You can also add a complementary color in the bunch to get a particular item to stand out.
6. Use monochromatic colors
The monochromatic color scheme is from a single base hue and is extended using its shades, tones, and tints made by altering its saturation and brightness. Monochromatic colors are best paired with one complementary color.
Most designers pair a rich collection monochromatic colors with a single complementary color.
7. Apply a single and simple color
A single and clean color could communicate effectively to customers as well. Colors must match the business personality. For example: Apple successfully used white to communicate the clean and simple design of Apple’s products.
Why are color schemes so important for your business?
For retailers and business owners, marketing is an art of persuasion. These color combinations can influence your buyers into purchasing your products. The relationship between colors and brands plays an important role in your marketing strategy. So, choose your colors wisely and stick with it.
Get a digital marketing manager to help you
Choosing the best color scheme for your company is a very important marketing design. When making this important decision for your business, consider hiring a professional digital marketing manager.