Cost Per Click

Cost Per Click (CPC) is a tangible metric that helps advertisers share exactly how their ad dollars are being utilized.  When a client knows how much it costs to convert a lead it makes it easier to explain the benefits of increasing ad spend.  

What is CPC?

CPC is vital when it comes to ads within Google AdWords. This metric is important when considering PPC campaigns. A max CPC bid this the top dollar a client or agency is willing to pay for a specific keyword.  

Based on how the ad is configured the CPC could be too high and the return on a client’s ad dollars could be too slim. Conversion Optimization Agencies and clients want the best value for their ad dollars. This value is based on the amount spent combined with the type of leads the ads are generating. It’s also important to note depending on the industry, PPC can vary drastically.    

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