Website traffic has a huge impact on your business. However, not all traffic is good traffic. An important focus for The Holler in 2021 is improving the quality of our traffic by focusing on conversions first. With these tips to convert traffic, you’ll be able to generate more leads and sales from your existing traffic.
Convert Traffic with Sustainable Customer Relationships
Nurture customer relationships by giving your customers extra value through your content.
You could also incorporate interactive components to give them a more intimate brand experience. This is the most fundamental step, and you need to handle it first. Unless you have a well-defined customer relationship management system and a marketing automation platform, there’s no point in acquiring new leads.
The moment a new lead comes in, your team needs to start developing relationships with them. Otherwise, you will lose those hard-earned leads!
Relationships first, traffic second. CRM solutions and matching your content with the customers’ expectations work best for this.
Try to put yourself in the customer’s shoes – what do you expect to find? Does your webpage or app answer the specific needs of the customer? This is an important step to optimizing for search intent, and customers will appreciate how fast, efficient, and convenient your service is.
Customize Returning Users’ Experience
It should come as no surprise that, historically, returning visitors have always converted better.
Back in 2017, Barilliance published a research study claiming the conversion rate of returning visitors was almost twice as high as new site visitors. In 2018, they found that returning visitors:
- Added items to carts 65.16% more than first-time visitors
- Converted 73.72% more than first-time visitors
- Spent 16.15% more per transaction
With these statistics in mind, it is a good idea to focus on a remarketing (or retargeting) strategy. This means customizing your site users’ experience based on their past interactions with the site. This will increase your chances to catch their attention and get them to convert (again).
More Videos and Engaging Landing Pages
Another thing you need to remember is that the first 3 seconds – whether in videos, content or landing pages – are the most critical. Does it peek into your audience’s interest? With everything on the internet, can your content stop them from skimming and choose to listen to you or read your content? Does the video and content persuade them to act?
Without an engaging first 3 seconds, you don’t stand a chance. So, make that very short time count, and improve the next pages they view for a smooth conversion.
Lead generation and sales conversion take time and effort. You should always be fine-tuning your process and testing new tactics – whichever works best for your target market.
Hopefully, these tips will give you new ideas about how to finally gain new traffic and convert more of your current traffic.