Digital Marketing

How AppHarvest is bringing high-tech farming to Appalachia We sat down to talk to Jonathan Webb about community, agriculture and is headquartered in Appalachia (Morehead, KY). What is AppHarvest Webb is turning his dream of a high-tech farming hub in Appalachia into reality with AppHarvest. The company, which has raised more than $100 million in funding, is …

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The past year was filled with abrupt changes and adaptations. Brands quickly embraced new strategies in order to stay relevant. Content is key to brand awareness, and it’s imperative for brands to do their content right and follow these top content marketing trends in 2021. Make your content part of the buyer journey The pandemic …

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Many organizations have started working from home recently, but how do you maintain company culture without physically being together? In the wake of COVID-19, our marketing agency has started working from home. This transition hasn’t been the easiest because our team-centered, collaborative office culture is such a big part of who we are. However, there …

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Growing and Eating Local with Maggie Bowling On this episode of The Hollercast, we sat down and talked to Maggie Bowling. Maggie and her husband Will own Old Homeplace farm in Oneida, Kentucky. The farm’s mission is to provide families with delicious, healthy meats and vegetables at an affordable price. They provide grass-fed and naturally-grown vegetables to …

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Maple in the Mountains with Seth Long On this episode of The Hollercast, we sat down and talked to Seth Long. Seth Long is the owner of SouthDown Farm in Ermine Kentucky. The farm produces maple syrup from the trees found on the property. Although maple syrup has been harvested in Appalachia for hundreds of …

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Leadership, Faith, and Hope with Mike Addison On this episode of The Hollercast, we sat down and talked to Mike Addison. Mike is a man who wears a lot of hats. He’s the Vice President of the Appalachian Children’s Home in Barbourville, Kentucky, and Adjunct Professor at the University of the Cumberlands, the Lead Pastor …

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Teaching the Next Generation of Marketers with Jordyne Carmack On this episode of The Hollercast, we sat down and talked to Dr. Jordyne Carmack. Dr. Carmack is a professor at the University of the Cumberlands who teaches courses in strategic communication. Many of her classes have an emphasis on the digital side of marketing, which …

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Building a Mission-Minded Business with Kendra Smallwood How Pearl Apparel is helping bring visions to life On this episode of The Hollercast, we sat down and talked to Kendra Smallwood. Kendra is the Owner and Founder of Pearl Apparel, a custom garment printing and embroidery business that helps bring creative visions to life. Kendra felt …

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Starting a Coffee Business in Kentucky Salvador Sanchez always wanted to own a coffee shop. His dream came true when he opened A Cup of Commonwealth and started doing business in Kentucky. Salvador Sanchez is the owner of A Cup of Commonwealth, Chocolate Holler, and Magic Beans Coffee Roasters. James and Chase traveled to Lexington …

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Retooling a Workforce with Bit Source How the company is providing opportunity to laid-off coal industry workers Guests: Payton May and Ryan Jones Payton May is the COO at Bit Source, a software development company that provides value-driven solutions for businesses.  Ryan Jones is a Director of SOAR Innovation, an organization that helps Appalachian businesses succeed …

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