Color is one of your first forms of communication.
If you want your company to stand out, choosing a great color scheme will do the trick!
When choosing a brand design or creating your brand colors, it’s best to use a maximum of three colors. All you need is two primary colors and an accent color. Moreover, don’t exceed four or more color schemes— just keep it simple and specific.
Well, you want consumers to remember your brand, right? We have compiled an easy-guide for you. Let’s jump in!
Here’s a guide to help you choose your business color scheme:
1. Choose colors based on your line of business
If you are in the financial line of business, you would want a color scheme that speaks, well, money. But you would also want to look trustworthy, honest, and dependable, right? So choose colors like a color palette that involves blue and a hint of gold.
The combination of blue and gold is a remarkable idea, since it is mostly associated with wealth and riches which is in line with your business. This color scheme is useful for a financial brand because it goes beyond the traditional green which is naturally linked with money.
If you are in the fast food industry, you should select colors that will make your customers feel more hungry. Warmer colors make people want to eat, like red or orange. Take Mcdonalds as an example, red and yellow is the color combination that they use to invite people.
2. Use the Color Wheel
If you’re struggling to imagine how your combinations will look like, the color wheel can help you pick out a great color combination. For online businesses, you can use it for your call-to-action button, your infographics, and your lead collection pop-up.
Although, don’t overdo it. Too many colors may confuse your consumers with the message you want to convey. People prefer simplicity, and it makes your content easier to understand if they don’t have to interpret too many colors.
You can use a color calculator to help you mix and match the colors that you want.
3. Using complementary color palette
Complementary colors are colors that are opposite to each other on the color wheel that provides a kind of visual tension because they are opposed to each other.
When the eye has been staring at the same color for a long time, it wants to take a visual break. Using complementary colors is the easiest way to stand out. Oh, and another thing, you don’t want to use an even distribution of two complementary colors because neither of it wins.
A great tip is to pick a primary color as your main color and then an accent color to complement for a more 7:3 ratio. This ratio provides a beautiful color pairing but also lets your customers eyes shift to the opposite color.
4. Trying analogous colors
Analogous or similar colors sit next to each other on the color wheel. They are somehow related. Kind of like a family that sits and eats together peacefully in the dining table – colors that show pleasing and relaxing visuals. They aren’t striking, opposite or clashing.
They also don’t stand out from one another, but these colors can create subtle and beautiful content. You can also add a complementary color in the bunch to get a particular item to stand out.
5. Make use of monochromatic colors
The monochromatic color scheme is from a single base hue and is extended using its shades, tones, and tints made by altering its saturation and brightness. Monochromatic colors are best paired with one complementary color.
Most designers pair a rich collection monochromatic colors with a single complementary color.
6. Colors that affect spending
When people are on a shopping spree, marketing experts say that people unconsciously associate colors with products or brands. Knowing this, retailers carefully pick colors they use to get you to loosen your purse strings. Here are some of the colors that affect your spending:
- Burgundy- rich and refined
- Black- color of sophistication
- Blue- trust and dependability
- Orange- fairness and affordability
- Green- used to attract eco-minded people
Why are color schemes so important for your brand recognition?
How will people behave when they see your color choice for your company?
Will they want to walk to your store? Will they read your ads? Or will they quickly click on your call-to-action button?
85% of shoppers tend to purchase a specific product because of its color – even magazines with colored ads get recognized more than black and white ads.
Colors increase recognition of a particular brand up to 80%. It’s vital to choose your color attentively and stick with it. Research says that people make a judgment about your content in 90 seconds or less. And with that brief amount of time, 90% of that judgment is based on the color they see.
For retailers and business owners, marketing is an art of persuasion. These color combinations can influence your buyers into purchasing your products. The relationship of colors and brands plays an important role in your marketing strategy. So, choose your colors wisely and stick with it.
Get a digital marketing manager to help you
While choosing your colors for your company is a tricky situation, various companies can help you with graphic designing. Thus, considering hiring a professional digital marketing manager that can definitely assist you with all your digital business needs.