Does your small business website live up to its financial potential? Your website should showcase your products and services, but it can also be a place to earn additional profit.
If you read our last blog post about Small Business Website Dos and Don’ts, you learned what your website should include and what it should avoid. The next important step to your business website development is to learn how to monetize it. In order to maximize profits beyond your products and services, try implementing these popular monetization methods.
Here are some of the top website monetization tips:
Try Affiliate Marketing
One of the many ways to monetize your website is affiliate marketing. This is by the easiest and most common way of making profit using your website. All you have to do is to act as a messenger or a bridge from one website to another.
You will lead your customers to specific sites (affiliate program) and in every lead you generate, you will get a commission. With affiliate marketing, you do not receive orders, make sales, or manage inventories. You simply act as the middle man between customers and other sites you are partnering with. Another benefit? You get to partner with big brands relevant to your business or interests!
Implement Cost-Per-Click Ads (CPC Ads)
CPC ads (Cost-Per-Click ads) is another way to monetize your website. This works by putting ads in your site, whenever a visitor clicks one of the ads, your site will have a revenue.
There are millions of companies that are paying on per – click basis just to appear in Google search engine. The Google Adsense is the advertising program that lets site owners to display these advertisers on their site. So you put an ad banner in your site and Google AdSense pays your every time a banner is clicked.
Another CPC example to monetize your website is through Infolinks. Infolinks does not limit their ads with banners, so you can choose from a number of options. The ads also load after your entire web page has been loaded. This means your original site will not be affected by these ads. We don’t want to keep our site visitors waiting!
To give you an idea, here is an example of Cost per Click Ads:
Include a Call to Action
A Call to Action is an effective way to monetize your website as well. Add buttons to your site and you get people to make an action on your site. This could be to either buy or download your product, sign up for account, or subscribe to an e-mails list.
How to do it?
Design an area to click on that signifies action. This place to click should always start with a verb. An examples could be, “Sign up for our emails for weekly deals and offers!” or “Download our latest ebook!”
Incorporate Native Advertising
Native advertising is the various content as recommended to visit, click, or read that is located a the bottom of some webpages. This works the same way with CPC (cost-per-click) ads where you monetize your website when they click on the recommended sites.
The encircled hyperlinks are examples of native advertising.
Add Sponsored Content
Next in the list of ways to monetize your website is adding Sponsored Content to your site. If you wish for your audience to focus on the content and not be distracted by the ads, this method is for you. This produces higher engagement in your content because the advertisement is designed to promote your products. This type of advertisement pairs well with the theme of your website and will not distract users from your material.
Whether you are looking for supplemental revenue or to take your business website to the next level, these effective methods to monetize your website can help. By implementing some of the tips explained above, your business website can begin to gain additional profit through advertisements!